Get in touch with us: +27 79 925 1940/+27 71 888 5589

    Why choose us

    Our skincare range, is made with love and care from our African roots. The products are purely organic, non-allergenic and environmentally friendly. At Yenati we are skincare proud, our products are 100% natural. We promise value for money and affordability without compromising on quality.

    Our ingredients are carefully selected and are dermatologically tested to prevent harm to the skin. The manufacturing processes do not neglect the environment. We ensure that we do not use animal products or test our products on animals.

    We have developed a high end organic range aptly named ‘Asili by Yenati’ which means natural in Swahili. It includes a skin care and hair care range.
    When you buy products which contain organic ingredients you can be sure you are seeing nature at its best and in its most natural form. You can also be sure that the farmer has been required to follow strict requirements and has been regulated to ensure he delivers only the highest quality plants that have grown in rich soil and not been treated with pesticides, herbicides, petrochemicals or been genetically modified. This means that the plants used to make skincare ingredients have not been polluted by air particles from pesticides, herbicides, genetically modified plants or other pollutants from neighboring farms or factories, as organic farms have to be located within a safe distance from any air or soil pollutants that could contaminate them.

    Additionally organic ingredients do not undergo any animal testing (unless it is required by law as in countries like China) and are only subjected to a minimal amount of processing thus retaining as many natural benefits as possible. In contrast natural ingredients which have been subject to pesticides etc. will need to undergo much more rigorous processing to make them safe for your skin, such processing will reduce the natural-occurring benefits of each ingredient. But organic ingredients are much more than good for your skin. Most of the farmers and companies that grow organic ingredients tend to have a greater respect for nature and this respect for nature and the environment tends to be part of their company’s broader philosophy they may be more conscious of their carbon footprint or may choose to use more environmentally-friendly packaging.
    Quite often the price of organic skincare products puts us off and with the buzz around 100% natural products being so prevalent, many people question if they really should pay 2 or 3 times more for organic products. Our emphatic answer would be ‘yes’. Synthetic ingredients are ingredients made in a lab. They are designed to mimic nature or to perform a task that cannot be safely performed by natural ingredients.

    The major consumer concerns to date are as follows: A skincare product that contains only synthetic ingredients deprives your skin of much of nature’s goodness. Synthetic ingredients may mimic nature but they may also miss out on the many added benefits a natural ingredient will give you. Synthetic ingredients are man-made in a lab. This means that there is a higher likelihood that synthetic ingredients will be tested on animals to ensure safety.

    Over the centuries the skin care market has developed into a multibillion industry on the back of largely a “Cosmetic” range of products. The (cosmetic) assignment is on the basis that in normal circumstances, the human skin, as with all other creatures, can look after itself in a normal habitat, without the need for a multitude of treatments. However, in the developed countries the use of soap detergents, sprays, antibacterial gels etc. have created a demand for these emollients like body lotions and creams. Colour cosmetics, powders, sticks salves and fragrances add to the list of so called “Cosmetics”.
    Due to exposure of the skin to harsh environments or bacterial and fungal infections, products in this category have become more important to consumers even in Governments health programs.

    Consumer concerns are outlined as follows: In skin conditions such as psoriasis and eczema many modern medicines are largely useless or effect temporary relief. Where successes have been achieved by these “cortisone” creams, reports of side effects abound. Numerous successes on sun protection creams and lotions indeed but contradicted by rising cases of skin cancer and sun burns among Caucasian groups.
    Bacterial and fungal infections on the skin have been countered by plethora of medicines both oral and topical very successfully but most of the good products are beyond the reach of many sufferers.

    The short and long of these observations is that a huge market exists in both the cosmetic and pharmaceutical target groups.

    This research formed the basis for us to manufacture the organic products that will be developed and sustain the business. We have established a work ethic and pride in providing high quality product at very competitive prices. We have been quite successful at this by concentrating on a few marketable products.

    In the coming years we will be expanding our product range to include products that are unique to our business.
    Yenati makes use of independent distributors to place its products in the market. The company has entrepreneurs who want to grow their own business as its distributors. The company viewed this the best way to market it’s products because these distributors have local knowledge of what the customer’s needs are, and they build relationships with end customers. This gives Yenati valuable information on the state of the market, resulting in better products being developed that are on demand in the market.

    The direct sales channel is one of the fastest growing sales technique world-wide and has many advantages for manufactures of products, agents and consumers. This has proved to be popular with those who have joined to distribute Yenati products. With no overheads and no start-up cost other than the purchase of your stock, there are very few financial risks yet enormous potential earnings. There are opportunities amongst all communities, age groups and income groups for individuals to sell perfumes and build their own distributor networks, while earning profits. With the great value that Yenati offers to consumers, distributors will be developing a business that could serve them for many years to come.

    For our products we have minimal inventory requirements. Our finished inventory is packaged in predetermined quantities and stored in bins, each marked by product name and bar coded. The amount of any one product to be maintained in inventory is determined by our marketing department, who provide us a weekly "build" report that specifies what products are to be manufactured that week. The selection of products to be manufactured is based on marketing's projection of orders that will be coming from our distributors. Production will be per order hence no inventory will be kept in stock at a particular point in time.
    • Yenati has a comprehensive product portfolio to cater to all potential customers as well as current customers. We adhere to the highest quality standards and we have a rigorous product quality check in place.
    • Our strong distribution system with a large footprint in Southern Africa is a big factor to our success. We are constantly exploring opportunities across the continent to develop our network of distributors.
    • The remarkable growth of distributor network along with the excitement and popularity amongst loyal consumers provides testimony to the winning formula that Yenati offers. We take great degree of interest in the activities and success of our distributors and continuously assist them to maximize their sales.
    • There are many different strategies and approaches to a successful return and it is of vital importance for us to share any useful ideas and info with our loyal distributors with provision of training workshops.
    As part of our Corporate Social Responsibility, we engaged in a programme dubbed “Sponsor a Matric” in November 2016 . Randpark High School in Johannesburg, South Africa was one of our beneficiaries. We sponsored a fragrance to Matric students who had just completed their exams. This project is to empower the school leavers with confidence , morale and built the foundation of the development of their entrepreneurial skills.

    We have recently introduced the Vukani Initiative Sponsorship Programme. Vukani means rise up in Zulu language. The initiative aims to identify financially challenged individuals whom we offer a business starter pack to help sustain their families. We give them the support they need to run their own business hence empowering them economically.

    2016 also saw us sponsoring school fees, school uniforms and school essentials to a young boy in a poverty stricken society in the Masvingo region in Zimbabwe.

    Our aim is to keep these philanthropic activities alive throughout the coming years.